School PR Services

Communications is a key function in a school district. From proactively sharing great stories in our local schools to responding quickly, openly and honestly in a crisis situation, important information is communicated on a daily basis, and relationships with students, parents, employees, the community and local news media are established through a solid public relations program.

The Cooperating School Districts’ Department of Communications has a variety of resources to assist member school districts in effectively communicating internally and externally. In addition, the department provides public relations/marketing support for CSD programs and services.

CSD Communications Department Staff

David Kuschel, Director
314.692.1233 | dkuschel@csd.org

Joe Saputo, Graphic Design/Marketing Coordinator
314.692.1265 | jsaputo@csd.org

Craig George, Communications Coordinator/Video Production
314.692.1260 | cgeorge@csd.org

Below is an overview of some of the services offered:

COMMUNICATIONS COUNSELING

• On-call communications counseling

• Onsite assistance to coordinate communications efforts

• Coordination of media requests

• Assistance with preparation for media interviews

• Crisis letter writing (sample letters available)

MARKETING/PUBLICATIONS

• Logo design

• Newspaper, magazine and specialty advertising

• Desktop publishing

• Graphic design and pre-press production

• Newsletter/brochure writing and design

MEDIA RELATIONS

• News release writing/story coordination

• News conference coordination

• Media training workshops

• Media list preparation

• Media tours with local reporters

• One-on-One interview simulations using CSD’s TV studio

MULTI-MEDIA SERVICES

• Internet web page design

• Photography

• Videography

• Video editing/production

WORKSHOPS

• Media Training

• Customer Service in Our Schools

To learn more about these services, please contact: David Kuschel, Director of Communications, at 314.692.1233 or dkuschel@csd.org.